Online Market Research Tools (Mostly Free)

free market research by industry

When you create your own products, do affiliate marketing, or all other things related to internet marketing, you will have to carry out online market research, looking mainly at the general market's trend, your own websites and then the competitors' websites as well as their statistics.
Then you can either create something FOR THE MARKET so that it sells or you can improve on what you have, based on the information you have collected.
In this post, we are providing you with all the free or almost free, available tools that are useful for you to carry out your research.  
We have separated this post into sections 
1. Social Media Analytics 
2. Websties Analytics Tools
3. Trending Tools
4. Keyword Planner Tools
5. Survey Tools
More will be added as soon as we find them so stay tuned to this post regularly.

Social Media Analytics

market research tool

Social Crawlytics
Requires Signup?: Yes, using Twitter account.
What it does: Identify the influencers and your competitors' most shared content, and more, all for free!

tools of research

HootSuite on Desktop
Requires Signup?: Yes. Signing up using Email address.
What it does: It is a real-time social media monitoring and analytics solution that draws on blogs, forums, and news sources to deliver social media data that matters  to you. Sign up for the free account and you'll get                    
1. 3 Social Networks
2. Message Scheduling
3. App Directory
4. Draft Messages
5. Facebook/Twitter Search
6. Quick Reports.
Not too shabby for a free account. 🙂

social media marketing tools

ShareMetrics (Chrome Extension)
Requires Signup?: No need for this online market research tool.
What it does: ShareMetric is a Chrome extension that loads social media share counts, link metrics, and organic search visibility metrics for the current browser URL. Social share counts are loaded into the icon badge, as well as a drop down menu that displays a full list of metrics.

free market research tools

Social Analytics (Chrome Extension)
Requires Signup?: No.
What it does: This shows engagement for any URL from most of the social media platforms. With these data, you can either
1. Assess your own website OR:
2. Assess your competition and see what you can do to improve your business' social media engagement.

target market research tools

Requires Signup? : Yes. and it's free for the basic version.
What it does: It's a smart social media dashboard. If you know what kind of content your audience likes, you can be so much smarter on social media.Spend less time on brainstorming about topics or writing down ideas that will take a lot of time to finalise but don’t have any impact.Mentia shows exactly what content is engaging your audience, so you’ll know what to do.

online market research

Social Mention
Requires Sign-up?: No. Just key in the search term that you want.
What it does:
• Social Mention finds mentions of your brand on the web and in social media so that you can see what people are saying, respond or adjust your marketing strategy.
• It is a social media search engine and analysis platform.
• It sets up social alerts similar to Google alerts.

Websites Analytics Tools

what are some research tools

Google Analytics
Requires Sign-up?: Yes. Thru' your google account.
What it does: Google Analytics is the most popular analytics tool on the Internet. User Google Analytics to track and measure website visits and engagement over time.

examples of research tools

New Stat Press (WordPress Plugin)
Requires Sign-up?: No. Just download the plugin from your WordPress.
What it does: It collects information about visitors, spiders, search keywords, feeds, browsers etc. of the website that you are maintaining, all for free.

Trending Tools

These tools in this section will show you what's trending in the market real time so that you can create successful campaigns.

free online market research

BuzzFeed Trending
Requires Sign-up?: No. 
What it does: Shows what it trending now and what it trending weekly in Buzzfeed. Toggle also between different sections to see what it trending in different departments.

free market research

Requires Sign-up?: No. You can join if you want to contribute comments and put your votes to the articles submitted.
What it does: Shows what is hot and trending based on readers' votes and thus interests. This can also be a tool where you rate people's interests on certain targeted topics.
Warning: There are quite a few nonsensical people with nothing to do going around in Reddit. You might want to reduce the credibility of the interests based on the votes of people by 50% if your topic is not that proper. You can check the votes and comments to check that they are genuine.

internet marketing tools

Requires Sign-up?: Yes. Your own Google+ Account. 
What it does: Shows what is happening in the topics that you love or follow.
Look out for Trending Topics or Hot Topics as you scroll down your Google+ page.

free industry research

Google Trends
Requires Sign-up?: No. You can search according to categories or country and according to your own typed-in topics.
What it does: 
1. See at a glance what is trending in the market so that you can tap on the opportunity (remember to do your keyword research using the tools in this section)
2. You can see the number of interests according to the region of the country so that you can do a localized campaign.
This will be one of the more frequent online market research tools that you will use.

free market research sites

Requires Sign-up?: Yes, via your Instagram, Facebook or Twitter account.
What it does: It is a web tool for tracking and organizing your instagram account and daily updates from a few of the leading publications and social networks. There are paid software which allows you to do this. However, this platform is free to use.
At the same time, it also informs you of the popular posts on Instagram.

online researcher

Requires Sign-up?: Yes, via email and a self created password. 
What it does:
Quora is a question and answer website where questions are asked, answered, and organized by the community of Quora users. Entries are sorted by the number of votes making it a great place to find out what people are interested in learning online.
Also there is a 'Trending Now' column and a 'Top Stories' section where you can see what most people are interested in right now. 

Keyword Planner Tools

measurement tools for quantitative research

Google Keyword Planner
Requires Sign-up?: Yes. Using your Google account.
What it does: Plan your Search Network campaigns, get performance insights and see keyword ideas, all under the Google Umbrella. It provides statistics like average monthly searches and the amount of competition for each keyword suggested.

keywords tools

Über Suggest
Requires Sign-up?: No. Key in keywords and whoa la! You can even download the list of keywords given.
What it does: Quickly find new keywords not available in the Google Keyword Planner. Take your keyword research to the next level with tons of keyword ideas for SEO, PPC and your next content marketing campaign. Add this to all the other keyword tools that you already have (you may want to check out the next in line tool just below this one).

list of research tools

Keyword Tool 
Requires Sign-up?: No. Key in keywords and whoa la! You can also copy the words and paste into your own system.
What it does: Quickly find new keywords not available in the Google Keyword Planner. Take your keyword research to the next level with tons of keyword ideas for SEO, PPC and your next content marketing campaign. Add this to all the other keyword tools that you already have (you may want to check out the next in line tool just below this one).

What is the difference between Keyword Tool and Uber Suggest? 
1. Keyword Tool is faster in terms of searching but only provides the related keywords with no statistics. If you want the statistics, you have to pay for them. The cheapest to have the statistics displayed is $48/month with a 30 days money back. If you have a budget, you can use both Uber Suggest and Keyword Tool first.
2. Uber Suggest has provided an icon where you can click for the trend of the particular keyword.
Conclusion: Both are good. Just that Keyword Tool trumps over Uber Suggest if you have money on hand to invest.

market research reports

Bing Ads Intelligence
Requires Sign-up?: Yes. Via Bing Ads Page and it is free.
What it does: 
Bing Ads Intelligence is a keyword research tool that allows you to build and expand your keyword lists using the Microsoft Excel interface.
It allows you to gauge the performance of relevant keywords on the Bing Network, and then apply those insights to improve your keyword selection and campaign performance.

Survey Tools

The Survey tools below will help you set up surveys for you to send to your lists or social media accounts, etc. in the fastest time. We have included those that are free to use, varying only on the number of respondents and the types of surveys created.

online market research surveys

Survey Monkey
Requires Sign-up?: Yes. Simply via your email, username and self-created password.
What it does: 
SurveyMonkey is the world's most popular online survey software.
You have the ability to customize your survey questions, distribute your questionnaire on the web, and start collecting responses in real time.
Our Analyze tool helps you turn survey data into insights and create professional reports.

online marketing survey

Requires Sign-up?: No. Until you want to save your work.
What it does: 
Create great online forms with Typeform, the form & survey builder (WYSIWYG) that makes asking questions simple on any device.
The free plan gives you the ability to gather unlimited responses (best so far in terms of free plan).

marketing research survey

Requires Sign-up?: Yes. Free to sign up via Email and a password.
What it does: 
Create survey forms easily (WYSIWYG) with Instantly. Then copy and paste your forms to your websites, facebook, etc.
They allow you to tap on their audience also thought that will be a paid feature.

Above are the 20+ tools that you can use for free to do your online marketing research. Hope it helps. This post will be constantly updated so do check in for more!

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